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About Us

At our dental studio in Kloof Street, Cape Town, we utilise the most current range of therapies available and practice to deliver world class care and attention to each patient. We offer Cosmetic Dentistry, Reconstructive Dentistry and General Dentistry of the very highest standards

Book an Appointment: ☎ +27 21 424 5172

Meet Dr JJ Serfontein

Dentist cape town

"My passion is towards Cosmetic dentistry and reconstruction of either function or aesthetics."
When JJ isn't creating smiles or spending time with his family, you'll be able to find him training for the triathlon on the steep slopes of Table Mountain! Dr. Serfontein has created winning smiles for a wide range of clients and believes that creating a natural, beautiful smile can truly change one’s life! "Over the years I have learned that there is not a price to place on health. I believe that in the future the ultimate luxury will become quality of life. A beautiful healthy smile is essential to this."

My philosophy on dentistry and my practice

I believe that oral health in its completeness is essential to general health and ultimately quality of life. Oral health is far beyond staying pain free.

My dream is to create a facility which will cater for patients that understand this concept and are searching for something more.

My passion is towards Cosmetic dentistry and reconstruction of either function or aesthetics.

These concepts are supported by dental implant surgery and orthodontics to create not just a beautiful smile, but a healthy oral environment.

I believe in attention to detail. Understanding every patient’s personal needs and expectations. A Smile should reflect the patient’s personality, as no smile is alike.

Creating a beautiful, personal smile is a time consuming and emotional process. It is truly an art form.

I believe in utilizing the most modern technology and techniques to aid us in our process. My patients have come to expect only the best the global dentistry environment has to offer and our intent is to provide that.

I believe in Biomimetic dentistry. Biomimetic dentistry, as opposed to conventional dentistry, refers to the natural preservation of the teeth and its surrounding tissues in a non-invasive way. It is not good enough to destroy 70% of the natural tooth structure, ignoring the surrounding tissues and not respecting the entire oral myosystem, to restore it.

Oral health should be sustainable for many years to come, I support and guide my patients to reach a ripe age with a beautiful healthy smile. This starts with the very first visit.

I believe that by restoring or enhancing your smile, you truly can change your life!

More on Biomimetic Dentistry


A class of his own

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Dr. Serfontein is a member of the South African Academy of Aesthetic Dentistry (SAAAD), International Team for Implantology (ITI), American Academy of Dental Sleep Medicine (AADSM) and Health Professions Council of South Africa (HPCSA).

  • Dr JJ Serfontein

    Cosmetic Dentist Cape Town